Customized Growth Solutions

Ralph Lauren was looking to expand its informal Tabletop product line.  They turned to MCI's expertise in production materials, manufacturing and product management to help create collections of elegant fine bone china mugs as well as a series of cute ceramic mugs with iconic Ralph Lauren imagery.  The result... Positive consumer response and strong recurring sales.

ShedRain is the National leader in Umbrella manufacturing. Marketing under their own brands or as a premier private label manufacturer for brands ranging from Tumi to Kate Spade, ShedRain leads the way in umbrella merchandising. MCI helped ShedRain enter more retail doors.  MCI's intimate knowledge of Bed Bath & Beyond helped ShedRain evolve from a small 30 door test to launching in more than 1,000 Bed Bath & Beyond doors.

Understanding the retail environment, MCI launched an extensive line of unique Bath Accessories.  By recognizing design sensibilities, gaps in the retail merchandising mix, production methods, logistics and materials expertise, MCI introduced the Brookville Collection.  It went on to become the #1 selling metals bath accessory grouping. MCI continued with successive #1 sellers for many years.

Breaking into a crowded retail coffee market has challenges. MCI drew on merchandising expertise to successfully introduce its client into Regional Grocery, Big Box and Industrial Markets. Pre-packed 1-step displays avoided "slotting fees". Leveraging market intelligence, MCI secured placement in "Local Supplier" fixtures. Creative use of merchandising techniques yielded exponential growth.

Learning that a strategic account was interested in "live products" MCI performed a deep dive into the Flower business. Analyzing best-in-class importers, display methods, price points, logistics, and varietals, MCI crafted a, never been done before, Fresh Cut Flowers program for Bed Bath & Beyond.

Always seeking new markets MCI analyzed the Hardware space to discover an opportunity. MCI's inginuity guided Carolina Nut from concept to test to warehouse placements in record time!

For Carolina Nut this program introduced them to alternate sales opportunities to complement their traditional retail business.